🌍 Ninas & Tias - Mission-Driven Website Design
Role: Web Designer & Visual Strategist
Tools Used: Canva, Squarespace
🧡 Project Overview
Nina’s & Tias is a nonprofit dedicated to empowering women, youth, and children in Honduras through education, transportation support, faith-based development, and safe community spaces. I was tasked with designing a website that would clearly communicate their mission and encourage donations to support their efforts.
The site needed to be approachable, heartfelt, and easy to navigate—especially for potential donors and ministry partners in the U.S.
🎯 Objectives
- Create a website that reflects the love, compassion, and hope of the brand
- Clearly communicate four key initiatives: scholarships, safe spaces, seminars, and faith growth
- Make it easy for users to learn more, donate, and get involved
- Highlight the Honduran identity and faith-based mission visually and emotionally
🛠️ My Contributions
- Led the visual design and layout of the website
- Developed clear content hierarchies and simplified the messaging
- Designed graphics and icons that reflect warmth and cultural personality
- Focused on mobile responsiveness and user-friendly navigation
- Implemented a donation-forward call-to-action structure
🧠Process Snapshot
Discovery & Inspiration
- Reviewed other nonprofit sites and created a moodboard emphasizing faith, hope, and culture
- Studied Nina’s & Tias' mission and story to build an emotional connection through design
Design & Layout
- Created wireframes focusing on storytelling through sections: Mission → Impact → Action
- Chose a color palette of bright yellow and blue, symbolizing joy and trust
- Designed a homepage hero with a clear mission statement and call to action
- Highlighted each initiative with simple, impactful icons and real-world context
Feedback & Refinement
- Collaborated with stakeholders to refine language and prioritize sections like donate and learn more
- Simplified some terminology to make content more accessible to new visitors
📸 Visuals
âś… Outcomes
- Site successfully launched at ninasandtias.org
- Helped communicate the mission clearly and attract new donors
- Positive feedback from both U.S. supporters and in-country partners
- Improved visibility of ongoing efforts and increased opportunities for engagement
đź’¬ What I Learned
Designing for a nonprofit with international impact taught me how to balance clarity with heart, especially when the primary goal is support and trust. This project deepened my ability to create mission-driven design that not only looks good—but moves people to action.
